The phrase soccer mom generally refers to a married, white, middle-class woman who lives in the suburbs and has school-age children. Dionne , the article's author, quoted Alex Castellanos at the time a senior media advisor to Bob Dole as suggesting that Bill Clinton was targeting a voting demographic whom Castellanos called the "soccer mom". The number of articles on soccer moms in major newspapers increased from a combined total of 12 for the months of August and September to a total of for October and November. Castellanos was later quoted in The Wall Street Journal as saying: "She's the key swing consumer in the marketplace, and the key swing voter who will decide the election. Soccer moms received so much attention during the election that the American Dialect Society voted soccer mom Word of the Year for Hockey mom is a term widely used in Canada and northern United States including Alaska , in which mothers often take their children to hockey rinks. Gender and Voting Behavior in the Presidential Election ".
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